I’m the Director of Design at BT Business, where I set the strategic vision and lead the end-to-end design for more than 15+ key products and services for over a million customers. Since stepping into this role, I’ve brought together three distinct design teams (Enterprise, Consumer, and Global) into one team of 185 designers. I oversee everything from product design, content design, user research, service design, video, design operations, design systems, and accessibility.

My team’s work ranges from reimagining our digital customer journeys (which has driven both business impact and an impact on the craft of our product experiences) to instilling a customer-centred culture that encourages everyone to be bold, innovative, and purpose-driven.

Before BT, I led the New Frontiers design organisation at Dropbox. There, I built and scaled teams focused on 0→1 innovation, ecosystem strategy, and machine-learning/intelligence. Before that, I helped Visa expand its global UX footprint by aligning six major credit-card networks to launch SRC (Click to Pay), which doubled enrollments and cut checkout abandonment in half. I also led the mobile-banking app redesign at JPMorgan Chase. I started my career at Dubberly Design Office, collaborating on projects with Amazon, Google, and National Geographic.

I hold a BFA in Graphic Design, speak Spanish fluently, and I’m proud to be the inventor of three design patents.