Here We Go!

I’ve been wanting to start writing again. Not about process or frameworks, but about the real stuff that happens when you work in design. The things that teach you something because they went right or because they didn’t. I’ve spent years collecting those lessons quietly, and it feels like time to share them.

I’ve had wins that made sense only in hindsight and failures that taught more than any training ever could. Along the way, I’ve noticed small patterns about what makes teams click and what makes them stall. I want to write about those moments: the things that worked, the ones that didn’t, and what they showed me about leading, creating, and figuring things out as you go.

I’ve realised this isn’t about giving advice. It’s about reflecting out loud. If something I share reminds you of your own experience or makes you think differently, that’s enough for me.