Dropbox MicDrop - Concept to alpha in 2 months
Creatives had a problem that a lot of companies have: too many tools, not enough coherence. Teams were switching between apps for meetings, for documents, for collaboration, losing context every time. My job was to imagine something better and build the team that could ship it.
MicDrop was the answer. A unified platform bringing meetings, real-time co-authoring, and content management into one experience. I led the vision, the design direction, and the team from day one.
Impact
2
Months to alpha
3 Day
Iteration pace
5
Tools replaced per user
79%
Weekly retention rate
131%
Active user growth in a single month
The Challenge
Creatives were living across three or four disconnected tools just to get a single piece of work done. Every context switch cost them time, momentum, and visibility into what was actually happening. The brief wasn't to improve any one of those tools, it was to replace the whole fragmented system with something that felt like it was designed to work together from the start.
My Role
I set the vision, led the design team, and established the feedback loops: meeting transcription data, engagement metrics, user interviews, that shaped every iteration. I partnered closely with Product and Engineering to keep the pace high without sacrificing the quality of the experience. My job was to hold the standard and create the conditions where the team could move fast and do great work at the same time.
The Solution
We designed MicDrop to feel inevitable like the tool that should have always existed. Meetings, documents, and collaboration living in one place, with context that followed you from one to the next. The design decisions were grounded in real usage data from the start, which meant every iteration made the product meaningfully better rather than just different.
