Arc - BT Business Design System
I led the creation and rollout of Arc, our shared design toolkit and guidelines. We trained every designer in the organisation on Arc’s best practices, streamlined the contribution model to keep up with our rapid release cadence, and taught engineers how to integrate Arc components into their workflows. This effort cut duplicate work by half, accelerated feature delivery by 33%, and slashed design debt by a third. We enlisted Arc Angels throughout the organisation who helped champion Arc and ensure it continued to evolve, delivering a consistent and high-quality experience across more than 15 digital touchpoints.
The Challenge
Fragmented design assets and siloed team workflows at BT led to inconsistent customer and colleague experiences and slowed product delivery.
Solution
My team developed Arc, a comprehensive business design system with a robust library of reusable components and clear guidelines to unify collaboration across all teams.
The Impact
Integrating Arc accelerated product delivery by 33 %, reduced design debt by 35%, and drove a 26% uplift in customer satisfaction by ensuring consistent, scalable experiences across more than 15 digital touchpoints.
