Broadband Acquisition - Q4 Redesign

This release of Broadband Acquisition led to a 15% increase in digital broadband conversion, with 30% of orders now being automated, significantly improving efficiency. The redesigned basket experience and API optimisations reduced response times by 66%, from 34.4 seconds to 11.6 seconds, resulting in a smoother and faster user journey. Additionally, the new Pro broadband product release introduced enhanced filtering and direct access, driving better product discovery and customer engagement.