EE Mobile Acquisition - Q3 Redesign

This EE Acquisition release led to a 257% uplift in conversion rates, significantly improving the performance of the mobile-first design. The streamlined plan comparison feature, coupled with the integration of Ofcom's price rise regulations, resulted in a 100% increase in user engagement with the pricing details. Additionally, the shop's migration and improved mobile experience contributed to a Significant increase in revenue, while the new logged-in journey helped drive better customer retention and satisfaction.