Visa Checkout - Open Platform
As Director of Design, I led a cross-disciplinary team to envision and deliver an innovative solution for the Visa Checkout Open Platform, enabling smoother consumer enrollment and improved checkout conversion across 26 countries. I championed user-centric design strategies and fostered close collaboration with Android Pay and Samsung Pay partners to ensure seamless integration. Under my leadership, we onboarded over 5.1 million new customers, achieved a 70% enrollment rate, and realised an exceptional 98% conversion rate, dramatically expanding our global reach and enabling merchants and customers.
The Challenge
Fragmented and cumbersome enrollment and checkout experiences across multiple markets and partners led to low adoption and conversion rates.
The Solution
By designing and implementing a unified Visa Checkout Open Platform integrated with Android Pay and Samsung Pay, we streamlined the user journey and accelerated the onboarding process.
The Impact
Our enhancements drove over 5.1 million new customers, achieved a 70% enrollment rate and a 98% conversion rate across 26 countries, significantly boosting global reach and merchant enablement.
